TEDxZurich | What «opening doors» means to Florian Schaffner, co-owner of Print Matters! Zurich
Florian Schaffner, opening doors, up&coming, print matters!
florian schaffner, print matters, up&coming, art catalogue, zurich
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What «opening doors» mean to Florian Schaffner

Story by Tanya König

What does «opening doors» mean to you?

It’s giving somebody a shot, giving an opportunity, opening a window of opportunity. These doors rarely come the size of a gate, but are small gestures that accumulate over time: An invite, a phone number, a small sponsorship. We had many such doors opened to us in past and present projects and have come to appreciate their value. So whenever we’re given the chance, we open doors for others – because most of the time, these doors open in both directions. You may learn as much from the person stepping through the doorframe as she does from you.

Who is Florian?

Florian Schaffner recently finished his PhD in Economics. He’s the co-founder of a number of projects including up & coming, a digital catalogue for young Swiss artists, Print Matters!, a store for independent magazines and Wyatt, an online subscription service that supplies subscribers with fresh toothbrushes.

Tanya Koenig